One customer.One governed view.
Stop reconciling customer rows across CRM, billing and events. Define the join once, attach the policy once, and serve a single governed surface to every downstream — including AI agents.
Three things you stop doing
Customer 360° on SOFI replaces the brittle ETL + warehouse + dbt loop with one governed view.
Unify across stacks
Postgres CRM, Stripe billing, MongoDB events, Salesforce — joined on customer_id at query time. No nightly batch.
PII governed by default
Email, phone and address columns are masked per role. Marketing sees domains; support sees full records; auditors see who saw what.
Fresh data, every read
Predicate pushdown to each source. Hybrid cache for hot rows. p95 under 100ms even with 3 backend joins.
From scattered to single source of truth
Four steps. One view definition. Zero data movement.
Connect
postgres.crm · stripe.billing · mongo.events
Model
customer_360 view · 18 columns · join customer_id
Govern
pii.masked · audit.all · rbac.per_role
Publish
rest · sql · mcp · jdbc
What the view actually looks like
One file, three sources, full governance — runs the same in cloud, private VPC or on-prem.
CREATE VIEW analytics.customer_360 AS
SELECT
c.customer_id,
c.email, -- pii.masked
c.full_name, -- pii.masked
c.country,
SUM(i.amount) AS lifetime_value,
MAX(i.paid_at) AS last_payment_at,
COUNT(DISTINCT s.session_id) AS sessions_30d,
MAX(s.last_seen_at) AS last_seen_at
FROM postgres.crm.customers c
LEFT JOIN oracle.billing.invoices i USING (customer_id)
LEFT JOIN mongo.events.sessions s
ON s.customer_id = c.customer_id
AND s.last_seen_at > now() - interval '30 days'
GROUP BY 1, 2, 3, 4
WITH POLICY pii_masked, audit_all, rbac_per_role
PUBLISH ON sql, rest, mcp;Numbers from early adopters
Aggregated from design partners running customer-360 on SOFI today.
1 view
from 3+ sources
Single SQL surface for marketing, support, product and AI agents.
87 ms
p95 federated
Predicate pushdown + cache cuts cold-path latency to a single warehouse hop.
100%
pii coverage
Every PII column carries policy metadata — masked or evidenced on every read.
<14d
to production
From sources connected to consumer dashboards live, with audit trail in place.
What architects ask first
Answers focused on the adopt-versus-build decision.
No. Virtualization is zero-copy — your customer rows live in their source of truth. SOFI federates queries at runtime, never extracts. Cache is opt-in per view and never crosses tenants.
// ship customer-360 this sprint
Connect three sources, ship one view.
Trial includes the customer-360 recipe template. Connect Postgres + Stripe + Mongo and the join + masking are pre-wired.